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My Opinion of why McDonnald’s struggled
February 13th, 2007 by Juris the Reader
Categories: Culinary et al.
[ Comments: none ]

It’s amazing how the executives at the corporation couldn’t figure out what went wrong. I love to eat Big Mac’s and had done so since their introduction.

The continuous price increase didn’t dissuade me from purchasing them at least three times a week. I drove an 18wheel truck over the road and was able to visit any number of locations to satisfy my hunger for the Big Mac. However, approximately six years ago the visual quality disappeared. Instead of being built to stand up neatly, each time the carton holding the Mac was opened I saw the burger half way off the bun, lettuce all over, and cheese not centered on the meat. It was disgusting, and very difficult to eat without rebuilding it, just to be able to hold it. After putting up with it for quite some time I switched to the double cheese, no luck, same problem minus the lettuce.

I felt abused and taken advantage of; paying good money for such sloppy food. The quality of the ingredients was still excellent, however, the presentation was atrocious. Result; I simply stopped going to McDonald’s. Perhaps more people than I have had this problem and many who didn’t care as I didn’t, for a while, but who decided to move on to establishments that cared about what they gave you for your money instead of profits generated by too few overworked and rushed employees who had to build sandwiches too fast to keep up with the demand.
There was though, one store only, that I looked forward to, and was glad to get to on my routes, but when they remodeled and made it bigger, the quality failed there also. It is a shame, I miss the Mac, but refuse to be insulted. If and when I hear or read about their presentation being satisfactory, I will be more than happy to visit them again. Till next time at some counter… eat well… Juris


Tomato Fruit Salad, Hold Everything…
August 29th, 2005 by Scott Stevens
Categories: Culinary et al.
[ Comments: 1 ]

I had an interesting contemplation while on the phone with an old friend of mine. We were discussing variations of fruit salad, which ultimately can be a combination of any fruits you prefer, with or without some form of a sweet and possibly whipped mix.

It then occurred to me that tomatoes are considered a fruit, but generally consumed as a veggie. Some people have shown odd faces to menus where a salad has apples or some common fruit - to the contrary, I had an *amazing* salad with fruit accents in Boulder, Colorado a couple of weeks ago and my taste buds reveled at the combinations.

So I had to ask, why not a tomato in fruit salad? It’s no more sour than grapefruit or grapes and after all, is classified as a fruit. As a matter of fact, I say that fruit salad without Tomato is a far cry from a “salad”. I would even be willing to suggest to Wikipedia the definition of fruit salad have a nice ripe picture of a tomato next to it!

I personally enjoy greatly the art of cooking, and even baking. We have found many interesting uses for tomatoes in many culinary societies. You can actually find, once you delve deep into a culinary excursion, how fruit is used in creative ways to accent many foods. Many restaurants here in Aspen do this, my absolute favorite being Restaurant Mogador (with an occasional belly dancer and killer decor it’s a great time!)

Needless to say that mention of my theory on fruit, salad, and tomatoes had this old friend of mine rolling on the floor, laughing her apples off. A salad by any name will never be the same. ;-)