It’s amazing how the executives at the corporation couldn’t figure out what went wrong. I love to eat Big Mac’s and had done so since their introduction.
The continuous price increase didn’t dissuade me from purchasing them at least three times a week. I drove an 18wheel truck over the road and was able to visit any number of locations to satisfy my hunger for the Big Mac. However, approximately six years ago the visual quality disappeared. Instead of being built to stand up neatly, each time the carton holding the Mac was opened I saw the burger half way off the bun, lettuce all over, and cheese not centered on the meat. It was disgusting, and very difficult to eat without rebuilding it, just to be able to hold it. After putting up with it for quite some time I switched to the double cheese, no luck, same problem minus the lettuce.
I felt abused and taken advantage of; paying good money for such sloppy food. The quality of the ingredients was still excellent, however, the presentation was atrocious. Result; I simply stopped going to McDonald’s. Perhaps more people than I have had this problem and many who didn’t care as I didn’t, for a while, but who decided to move on to establishments that cared about what they gave you for your money instead of profits generated by too few overworked and rushed employees who had to build sandwiches too fast to keep up with the demand.
There was though, one store only, that I looked forward to, and was glad to get to on my routes, but when they remodeled and made it bigger, the quality failed there also. It is a shame, I miss the Mac, but refuse to be insulted. If and when I hear or read about their presentation being satisfactory, I will be more than happy to visit them again. Till next time at some counter… eat well… Juris
